Marketing Plan for Victoria's Secret Case Study

Marketing Plan for Victoria's Secret - Case Study Example Other important applications include informing the details of the company to the sales personnel, suppliers and others so that they become aware of company's goals and achievements. Let's look at the essential elements of marketing plan Victoria's secret. The launch proposal for Victoria's secret would be as below mentioned. Feasibility study is an important phase in the Victoria's secret development process. It enables the advertiser to have an assessment of the product being launched. It refers to the feasibility study of the product in this case Victoria's secret in terms of outcomes of the product, operational use and technical support required for implementing it. The best media to promote Victoria's secret would be electronic media like Television and Internet. The below are the feasibility study for the media like electronic and internet. Economic Feasibility: It refers to the benefits or outcomes. We are deriving from the product as compared to the total cost we are spending for developing the product. If the benefits are more or less the same as the older system, then it is not feasible to develop the product. In the present system, the development of the new product greatly enhance the accuracy of the system and cuts short the delay in knowing the brand to the general public as well. The errors can be greatly reduced and at the same time providing great level of security. Hence, we do not need any additional equipment except advertising strategy of required capacity. No need of spending money on Victoria's secret for maintenance because the database used is web enabled database. Operational Feasibility: It refers to the feasibility of the product to be operational. Some products may work very well at design and implementation but may fall in the real time environment. It includes the study of additional human resources required and their technical expertise. Technical Feasibility: It refers to whether the software that is available in the market fully supports the Victoria's secret's advertising. It studies the pros and cons of using particular software for the development of the ad and its feasibility. It also studies the additional training need to be given to the people to make the advertisement.. To stay in the present marketing world a company should have good customer support services. The competition among companies is high and they to stay at the top they are using aggressive marketing strategies. The operational management and the Human Resource (HR) departments have a bigger role to play in the development of the respective companies. The quality of the product should always be of high standard. The service side concentrates mainly on providing knowledge about the brand to the guilible buyers. Buyers care section plays an important role on deciding how good a company and should be taken seriously at all times. To become a multinational company the management has to expand its units across the country. As company and its other units are slowly expanding so does the problems are increasing

Chilean Mine Collasp Essay Example | Topics and Well Written Essays - 750 words

Chilean Mine Collasp - Essay Example for the public and those directly affected to attribute such unfortunate events to the negligence of the firm involved, delivering such a message can be instrumental in either supporting this opinion or denouncing it. If the firm chooses to deliver the message in a more personal way, especially to the families of the victims, it will seem more caring and compassionate rather than just wring a letter or an email. The same case may apply to the way the news are delivered to the other employees. As Gibson (2011) asserts, the bearer of the message is as important in determining how the message will be received as the way the message is delivered. In such a situation, leadership will be expected to be seen at sight and the message will need a senior person to deliver the news. If a junior employee or junior member of the management is used to deliver the message, the message may be taken less seriously and may also lead to people regarding the firm as uncaring, unconcerned and irresponsible. The need to have a senior member of the firm such as the CEO address the issue in a direct and personal manner, will be important in showing that the firm is concerned and that all necessary actions will be taken to contain the current situation as well as prevent such an incident from coming again. As soon as there is a designated person to communicate the message, the rest of the firm, especially the junior staff, should be instructed not to comment on the subject. This will be important to avoid the situation discussed above, and also to avoid contradicting reports that can make the firm to seem to be hiding something. Definitely, emotional and psychological support will be necessary to help the customers cope up with the bad news. A councilor or a psychiatrist may be needed to help in supporting these families, and make sure that they are able to take the news without having a major breakdown. More importantly, they will need to be clearly informed without hiding anything