RES Subglacial Mapping for Extraterrestrial Colonization

RES Subglacial Mapping for Extraterrestrial Colonization RES Subglacial Mapping Used to Assess Extraterrestrial Colonization Eric Phelan Successful colonization of another planet involves countless variables being addressed prior to mission launch. Water, being essential to sustaining human life, must be available in sizable quantities in order to establish a fruitful, long-term colony. But even with water filtration systems operating at one hundred percent efficiency, a viable native source of water must be identified on the planet if the colony is ever expected to prosper. Radio Echo Sounding may provide a solution to this problem. Introduction Radio Echo Sounding, Ice Penetrating Radar, or more commonly Radioglaciology, has been used for many years to map the subsurface of glaciers all across the globe. From massive canyons to pockets of trapped volcanic ash, RES has been a valuable tool in understanding how glaciers form and what they contain. In more recent years, studies have been conducted on the identification of subglacial lakes. These results may prove valuable when locating viable and continuous sources of water on otherwise desolate planets. We have already identified large ice caps on Mars [1] and that Jupiter’s Satellite, Europa, is covered in water ice [2]. We have even discovered small pockets of ice in craters on the moon [3]. The issue is that we must somehow extract usable water from these locations. It would be too costly and inefficient to continuously melt ice for use, so the next option is to identify pockets of fresh water in the ice. Radioglaciology gets us one step closer to identifying ideal colony locations by first locating large subglacial lakes. These subsurface fresh water bodies could provide just enough water for a colony to grow steadily and flourish. While scientists utilize RES here on Earth, we get one step closer to colonization of other planets. Greenland: Beneath the Ice As early as 1964, advanced RES techniques were being used in Greenland to map the subsurface beneath the mile thick ice sheet. [4] Just last year, RES surveys helped make a discovery of massive proportions. A canyon 50 percent longer than Arizona’s Grand Canyon was discovered snaking its way north toward Petermann Glacier [5][6]. This allowed scientists to extrapolate subsurface river data proving that looking beneath the surface of the ice on our own world delivers extremely valuable information that we otherwise would have failed to acquire. If we can find ancient river systems and lakes on Earth using this technique, it should be viable on other planets. Antarctica: The Hostile Habitat As more research teams explore Antarctica, the use of RES surveying is becoming more extensive. The concept that is being tested here is that liquid water can form beneath these ice sheets due to the bed being above water’s pressure melting point. These surveys have found 379 lakes in Antarctica nearly 4000 meters beneath the ice [7]. While scientists are currently more interested in finding life that miraculously escaped extinction 35 million years ago, these lakes also are important in determining whether other planets may have enough liquid water housed in their ice caps to support a human population. Although the popular and most commonly used methodology of RES surveys employs airplanes with radio equipment, satellites are also viable tools for the job. A satellite deployed in orbit around a planet can map elevation changes in ice sheets that are indicative of subsurface water movements. The more movements there are, the more active the lakes and rivers are beneath the surface. Knowing this can help us determine whether lakes are replenishing quickly or have a limited source of water. As Antarctica is arguably the most hostile surface environment on Earth, it is a good training ground for setting up an extraterrestrial colony. Exposure to the inclement weather can cause irreversible damage to the human body within minutes, testing the boundaries of what our technology and potential colonists can handle. Establishing drilling projects to extract water from these subglacial lakes may be the natural â€Å"next step† in determining our capacity to survive on other planets. If we can manage to transport liquid water from 2.5 miles beneath the surface to an outpost above, we will have tested and proved a technology that could someday be used on other worlds. Space Colonization Figure 3: Artist’s conception of a moon base http://en.wikipedia.org/wiki/Space_colonization The moon is a likely first candidate for space colonization. With the discovery of large concentrations of frozen water in deep craters on the moon in 2009 [3], humanity may have more incentive than ever before to establish a colony there. With the ability to find pockets of water in these ice pits, we are well on our way to finding a viable location on the lunar surface to establish a new home. RES surveys of the moon can be conducted from Earth’s surface, but for greater resolution we must get closer. Placing RES satellites in orbit around the moon would allow us to pinpoint liquid water access spots. The same technique would be viable on Mars and, eventually, Europa. If we can establish a stable colony on the moon first, though, we will be one step closer to reaching our full potential as a species. Conclusion The number of planets out in space is immeasurable. If only a fraction of them had water ice on the surface, it would open us up to countless possibilities. With the advancement of RES technologies, we will one day be able to detect water in places that we would have otherwise missed. Finding pockets of water buried deep beneath the ice on Mars or Europa using RES techniques would go a long way toward expanding humanity’s reach into the known universe. We could finally establish colonies on planets that were once thought to be impossible to access. It may be the stuff of science fiction today, but someday in the future this data will be used by engineers and architects to plan out large scale cityscapes that support thousands of lives. It would be the dawn of a new golden age for human civilization, and all of it made possible through the advancement of RES technologies. [1] Bibring, J., Langevin, Y., Poulet, F., Gendrin, A., al, e. (2004). Perennial water ice identified in the south polar cap of mars. Nature, 428(6983), 627-30. Retrieved from http://search.proquest.com/docview/204531038?accountid=14503 [2] Chyba, C. F., Phillips, C. B. (2002). Europa as an abode of life. Origins of Life and Evolution of Biospheres, 32(1), 47-68. doi:http://dx.doi.org/10.1023/A:1013958519734 [3] Cowen, R. (2009, Oct 24). The damp moon: Team finds water on lunar surface. Science News, 176, 10. Retrieved from http://search.proquest.com/docview/197505984?accountid=14503 [4] TURCHETTI, S., DEAN, K., NAYLOR, S., SIEGERT, M. (2008). Accidents and opportunities: A history of the radio echo-sounding of antarctica, 1958-79. British Journal for the History of Science, 41(3), 417-444. doi:http://dx.doi.org/10.1017/S0007087408000903 [5] Wayman, E. (2013, Oct 05). Introducing. Science News, 184, 4. Retrieved from http://search.proquest.com/docview/1441704876?accountid=14503 [6] Oskin, B. (2013, August 29). Grand Canyon of Greenland Discovered Under Ice Sheet. LiveScience. Retrieved from http://www.livescience.com/39289-greenland-longest-canyon-discovered.html [7] Davies, B. (n.d.). Antarctic subglacial lakes. antarcticglaciers.org. Retrieved from http://www.antarcticglaciers.org/modern-glaciers/subglacial-lakes/ [8] Space colonization. (n.d.). Princeton University. Retrieved from https://www.princeton.edu/~achaney/tmve/wiki100k/docs/Space_colonization.html

The Lion, The Witch, and The Wardrobe - C.S. Lewis :: Lion Witch Wardrobe Essays

The Lion, The Witch, and The Wardrobe - C.S. Lewis The main characters in this story are Peter, Susan, Edmund, and Lucy. During a war in London they were sent to a professor's house outside London. Lucy, while exploring with her brothers and sister, found a secret passage through the wardrobe to Naria,a secret world. In Naria there are other characters. One of them is the White Witch,also known as the Queen of Naria, who was like a tyrant. If anyone disobeyed her she turned them to stone. Another character Aslan, a lion, saved Naria from the rule of the White Witch. Most of this story takes place in Naria. The main conflict is how Naria can live under the rule of the White Witch. The Beavers set out to take Peter, Susan, and Lucy (not Edmund because he went to the witch ) to the four thrones so they ( four children united ) can rule over Naria and destroy the witch. The Beavers and the three children were walking in the snow because there it was always winter. Although it was always winter Christmas never arrived. After they awoke th e next day they saw Father Christmas who gave them gifts.Mrs. Beaver received a new sewing machine. Mr. Beaver's dam was fixed and finished. Peter was given a shield and sword. Susan received a bow, arrows, and a horn. Lucy's gift was a bottle of healing juice and a dagger. that was the climax of the book because the spell of the White Witch was fading. Then they met up with Aslan and he freed all the stone figures and made them his army. The resolution of the book is when Aslan's army and the witches army confront and Aslan's army wins. Peter kills the witch at the end of the battle. The impression I got from this book is that Naria is a land of surprises and I'm excited that this years assignment will allow me to read more of " The Chronicles of Naria " .

How the Introduction of the Individual into a Non-traditional Sport for

How the Introduction of the Individual into a Non-traditional Sport for His or Her Gender Affects that Individual and the Sport Itself A high school age boy makes the papers when he joins the girls' varsity field hockey team at his high school. A woman is judged according to femininity rather than muscle mass in a body building competition. An African American is thought inferior to his white counterparts on the sports field. A woman is discouraged from playing contact sports under the pretext of being too delicate. All of these events have one thing in common: they, in their own context, involve individuals entering a non-traditional sport for their gender or race. Over the years, events such as these continually arise causing either promotion of the evolution of this sport, or the destruction or discouragement of similar events occurring in the future. For the most part, such events are initially held in a negative light, only to become accepted over time, nevertheless showing the scars of damage and/or the reaped benefits. The most immediate and perhaps most obvious cost of such an entrance into the untraditional is the questioning of the participant's sexuality. This inquiry is most common to women as they enter fields such as boxing and basketball. Men, however, undergo the same scrutiny as they enter traditionally feminine sports such as figure skating and synchronized swimming. The appearance of new genders in sport does however take a step in the right direction. Every opportunity seized to create some sort of equality between the sexes in athletics is a step forward for that individual, for his or her gender, and for the sport into which he or she enters. This idea is best shown through the actions of a high scho... ...al sports for their gender. This gender battle is deep, sports being merely one of the many fronts on which these differences appear. On most occasions, this experience is difficult for the athlete. They are analyzed, questioned, and observed, all of which makes life very difficult. It is however, for the benefit of their gender, race, and for sport itself that such modifications are made, that such alterations in sport are evolved. Works Cited "The American Dream and Sport." ESS 200 Course Reader. 1-54 Banet-Weiser, Sarah. "Hoop Dreams: Professional Basketball and the Politics of Race and Gender." Journal of Sport and Social Issues. Volume 23, Number 4 (November 1999): 403-420 Holmlund, Christine Anne. "Visible Difference and Flex Appeal: The Body, Sex, Sexuality, and Race in the Pumping Iron Films." Cinema Journal. Volume 28 (Summer 1989): 299-310

Complete monopoly Essay

Today, many firms are enjoying a monopoly of their products/services in the market. Monopoly may be defined as the complete control over a commodity enjoyed by a particular company in the market. There will be only a solo manufacturer or provider of the commodity and customers have to depend on them whenever there is a demand since there are no substitutes available. As a result, such a manufacturer can have an absolute control over the price as well as quantity available in the market. Another benefit enjoyed by the monopolies are that they do not face any risk of an opponent entering the market. In order to establish complete monopoly, usually companies take care of the following things: 1. They acquire the complete control over the key raw materials required for manufacturing the product. 2. They may acquire a patent in order to be the solo manufacturers or providers of the product or service. 3. They acquire the technical and productive efficiency to meet the market demand for their commodity. Usually a commodity produced by the monopolies will be manufactured in fewer quantities only and their cost may be higher. Since there is no market competition, the advantages are mostly enjoyed by the manufacturers. Little are the benefits obtained by the consumers, since they have no choice when a demand arises. FEATURES OF MONOPOLY The following are the main features of a monopoly market: 1. In a monopoly, there is a solo manufacturer or provider of a commodity. So all the demands in the market are to be met by this single vendor. 2. Highest benefits are enjoyed by the solo manufacturer. 3. The price, quantity as well as the quality of the commodity is the absolute decision of the manufacturer. Normally, commodities available in a monopoly market will have a higher price. 4. There is no competition or substitutes in a monopoly market. Even if a competitor wants to enter a market, it is a very difficult task. TYPES OF MONOPOLY There are various types of monopoly prevailing in the market. Various classifications have been made based on different criteria. This section checks in detail the classifications: 1. Based on ownership a. Public Monopoly: In a public monopoly, the product/service is provided and controlled by the Government of the country. Unlike other monopolies, public monopoly does not depend upon maximizing profit theory. Rather it is concentrated on the benefits of the people. For example, the Oil Industry in Abudhabi is the monopoly of ADNOC. There are no competitors to ADNOC and still gasoline is provided to the residents at a reasonable price. b. Private Monopoly: In strong contrast to public monopoly, in the case of private monopoly, the product/service is provided and controlled by private firm or an individual. Their main concentration will be on maximizing the profit and hence such commodities will have a higher price. For example, the diamond manufacturers De Beers enjoyed a complete monopoly over the market for about 100 years. In a drive to achieve maximum profits, they created a false impression that the diamond supply was becoming limited and hence increased the rates which mounted up their profits. 2. Based on the price a. Simple Monopoly: In the case of simple monopoly, the price of a product/commodity is the same regardless of the customers. Usually it has control in a particular market only. For example, the water supply in Abu-Dhabi is taken care of by ADWEA. The price charged is the same across the emirate indicating a simple monopoly. b. Discriminating Monopoly: In the case of a discriminating monopoly, the price is discriminated according to the customers. Such a commodity will have different prices in different regions. Normally, such a firm has control in various markets. For example, the cost of Mercedes Benz car is different in different countries of the world. In Germany, where it is manufactured, it is usually sold at a relatively lower price. In UAE, the price is higher than that in Germany. In India, the price is higher than that in UAE. 3. Based on competition level a. Perfect Monopoly: In perfect monopoly, there is absolutely no threat from any competitors. Such firms enjoy complete control without the fear of any competitor entering the market. This is the most ideal case and is difficult to be established in realty. b. Imperfect Monopoly: In imperfect monopoly, there is no competitor in appearance. But the company may be in the fear of an opponent entering the market in the near future. As the name indicates, the seller do not enjoy the complete features of an ideal monopoly because there is a threat of competition. For example, until recently Etisalat enjoyed the monopoly of telecommunications and internet services in the UAE. But with the entry of du, Etisalat is facing an imperfect monopoly as du is widening its service to all the realms of Etisalat. 4. Based on how the monopoly is achieved. a. Legal Monopoly: Legal monopoly is usually the monopoly acquired by a firm by legal procedures with the sanction from the Government. Copyrights, trademarks, patents etc are legal tools for obtaining monopoly over a product or service. For example, the company Telstra acquired a legal monopoly over providing telecommunications service in Australia. b. Natural Monopoly: Natural Monopoly is the monopoly obtained naturally without any legal procedures. Such a monopoly is obtained due to the advantage of good-will, plentiful resources, good site etc. For example, Middle East enjoys a natural monopoly over the gasoline resources in the area. CONCLUSION Although many firms enjoy a monopoly over their products, seldom do such regulations benefit the customers, except for the case of public monopoly. Since there no competitions, the competitive advantage is also denied to the customers and mostly they are forced to buy the product despite their hesitation. However, monopoly is most enjoyed by the firms exercising it. REFERENCES 1. Goodwin, Nelson, Ackerman, Weissskopf. (2009). ‘Microeconomics’, 2nd edition.

Adinis Oxel

By this full implementation this could help to our politicians making our places peaceful, peers group could be avoided eke gangster, sorority, and fraternity groups. For the curfew hours of minors will also effective if that could be fully implemented. By this no person below 18 years old will be in their home before night hours. They will focus on their study, making their assignment at home. Instead of wasting their time in drinking liquors, playing gambling playing billiards and computer games.Because they will not be allowing to stand by and all public places between 7:00 pm to 5:00 am. Juvenile crimes will be avoided. Fully implementation of curfew could help the public enforcer to make peace and order to the immunity. Crimes will be decreasing because if there are no minors and other people who were got drunk there will be the possibility that no one will commit a crime. And was in favor of the fully implementation of curfew hours in the reason that parents/ guardian will be h aving a peace in mind that their children are safe from any vices that could they in countered.B. What are the advantages/disadvantages of the full implementation of the above proposition? Youth is a major and growing problem, often involving both drugs and violence. By imposing curfew hours it can help to solve this problem. It is advantageous, because it keeps minor or others people in the street, and therefore out of trouble, and prevent from congregating in the hours of darkness. Curfews on minors help to protect vulnerable children for not all parents are responsible and inevitably their children.Suffer both from crime and accidents, and are likely to full into bad habits. C. How do we solve or what suggestion would you recommend to solve above proposition? I suggest that curfew hours should be fully implemented in La Trinidad, by the approval Of the municipal mayor Edna Tableland. If that could e happen the place of La Trinidad will have a peace and safety community. There are no people stands by at the public places like Tableland Park.All economic structures establishment like bars, clubs, restaurant, billiard hall, and computer shop will be closed during night time. Curfew will also provide safety precaution to the other businesses. By fully implementation of curfew hours will cause in the decreasing of crime rate in La Trinidad. There are many crime cases that the police have encountered like the case of PEP Mendoza who shot the owner of the midtown bar located at town, latrine, unguent in the reason that he was drunk.If the full implementation of curfew hours was imposed earlier that could not be happen. In socio-cultural way back in the past people the place of La Trinidad have a few number of business establishment, but when the years goes by it brought to a sociological changes. The ways of the fore father were able to evolve. As I suggest to side of educational sectors curfew hours should be imposed, to avoid minors from addiction to computers, drinking liquor, and other vices that it could affect their studies.

Manchester United Essay

We aim to increase our revenue and profitability by expanding our high growth businesses that leverage our global community and marketing infrastructure. The key elements of our strategy are: Expand our portfolio of global and regional sponsors: We are well positioned to continue to secure sponsorships with leading brands. Over the last few years, we have implemented a proactive approach to identifying, securing and supporting sponsors. In addition, we are focused on expanding a regional sponsorship model, segmenting new opportunities by product category and territory. As part of this strategy, we have opened an office in Asia and are in the process of opening an office in North America. These are in addition to our London and Manchester offices. Further develop our retail, merchandising, apparel & product licensing business: We will focus on growing this business on a global basis by increasing our product range and improving distribution through further development of our wholesale , retail and e-commerce channels. Manchester United branded retail locations have opened in Singapore, Macau, India and Thailand, and we plan to expand our global retail footprint over the next several years. In addition, we will also invest to expand our portfolio of product licensees to enhance the range of product offerings available to our followers. Exploit new media & mobile opportunities: The rapid shift of media consumption towards internet, mobile and social media platforms presents us with multiple growth opportunities and new revenue streams. Our digital media platforms, such as mobile sites, applications and social media, are expected to become one of the primary methods by which we engage and transact with our followers around the world. In addition to developing our own digital properties, we intend to leverage third party media platforms and other social media as a means of further engaging with our followers and creating a source of traffic for our digital media assets. Our new media & mobile offering s are in the early stages of development and present opportunities for future growth. Enhance the reach and distribution of our broadcasting rights: The value of live sports programming has grown dramatically in recent years due to changes in how television content is distributed and consumed. Specifically, television consumption has become more fragmented and audiences for traditional scheduled television programming have declined as consumer choice increased  with the emergence of multi-channel television, the development of technologies such as the digital video recorder and the emergence of digital viewing on the internet and mobile devices. The unpredictable outcomes of live sports ensures that individuals consume sports programming in real time and in full, resulting in higher audiences and increased interest from television broadcasters and advertisers. We are well positioned to benefit from the increased value and the growth in distribution associated with the Premier League, the Champions League and other competitions. Furthermore, MUTV, our global broadcasting platform, delivers Manchester United programming to 54 countries around the world. We plan to expand the distribution of MUTV by improving the quality of its content and its production capabilities. Diversify revenue and improve margins: We aim to increase the revenue and operating margins of our business as we further expand into our high growth commercial businesses, including sponsorship, retail, merchandising, licensing and new media & mobile. By increasing the emphasis on our commercial businesses, we will further diversify our revenue, enabling us to generate improved profitability. The five forces model of Michael Porter looks like the following if applied to Mu Ltd.: SUPPLIER POWER High diversity of suppliers Volume is important to supplier MU differentiates of inputs Inputs have a high impact on costs and differentiation Switching costs of firms in the industry are low There is a low Presence of substitute inputs BARRIERS TO ENTRY There is quite an easy access to inputs The is a government policy promoting quite free entry in case certain registration type of requirements are fulfilled There is economies of scale High capital requirements There are strong brand identity in the succer sector of the sports industry Switching costs are high Easy access to distribution Low expected retaliation THREAT OF SUBSTITUTES Low switching costs Buyers are not highly inclined to substitute Price-performance, to a certain level, has no influence on the preffered team Trade-off of substitutes DEGREE OF RIVALRY High exit barriers Low industry concentration High fixed costs/High value added Low industry growth Low product differences Low switching costs High brand identity High diversity of rivals BUYER POWER Bargaining leverage is neither high, neither low Buyer volume upon successful times are high Buyer information can be considered high Brand identity is strong Price sensitivity is not extremely high Product differentiation is very high Buyer concentration vs. industry is low Many substitutes are available Source: http://www.quickmba.com/strategy/porter.shtml Key Performance Indicators (KPI) The other, as mentioned before, is the KPI, or key performance indicators. As the Affiliated League Club lists, the KPI of a sports klubs must be the following( p.3,http://nemjfa.homestead.com/BUSINESSPLAN.pdf ): Sound business plan Stable administration, close communication between all levels of Club Management High quality coaches at both senior and underage levels High profile and acceptance within the community Strong Club presence in schools, both primary and secondary Sound oval management, high standard of club facilities Sound financial management, expenses kept in line with income base Development of Juniors, particularly local based players Manchester United Ltd. is a very professional company, and is in possession of these characteristics. It actually needs so, if it wants to achieve its declared goal, „to be the most successful teem in football† (http://ir.manutd.com/manutd/about/bustrat/). As to the last part of the question, identifying internal and external factors, please refer back to the Porter’s Five Forces Model above Major cost categories of the company, the drivers behind these costs, and the internal and external factors that influence costs the most There are three major cost categories, those related to the operation and development of the corporate Manchester United, the costs related to the operation and development of the sporting club, and other, related costs. The corporate costs include such costs as dept and maintance costs, and costs related to the commercial activities of the company. Examples of club related cost include the compensation of the players and staff, and purchase of new players and stuff. The other costs include, for instance infrastructural costs, such as the maintance and development cost of the stadium of MU, the „Old Trafford†. The drivers of the costs of Manchester United, and the internal and external factors that influence the cost structure and levels of these cost in all the three major categories can be observed in the second part of question 1, in the Porter’s Five Forces Model. What companies are comparable companies Other English football club corporations like Chelsea and Arsenal of London, Everton, and Liverpool. Companies operating football clubs are very dinstinct from companies of other industries, and the larger football clubs are probably very similar to each other in how they conduct their business, all having some income sources, tickets, clothing, that are the same. Method most appropriate to assess the value of the company, advantages and disadvantages of the relative and the DCF methods. If we are looking at the performance of the company, probably the profitability is the measure that should be used, because it measures the efficientcy of the financial performance of the company. DCF Method: Advantages: As DCF analysis is based on the assumptions of the CAPM, it is an analytically correct valuation method. In contrast to the Comparable Companies analysis, volatile market conditions do not have an impact on the results. DCF therefore is often used as an additional point of reference. Since the discount rate is usually derived from the WACC, the DCF takes account of the relative riskiness of the projected cash flow. Accounting rules do not influence this approach, as valuation is based on projected cash flow. growth period period of stable growth. Multiples appropriate for the comparison of the company with other comparative companies, what financial and non-financial measures should be a basis of compari Probably the best multiple to measure the success of a club is the games won to the sum of tied and lost games. This is important, because the more games a club can win, the more the corporate club can achieve in its merchadising, and the more sponsors it will be able to attract. This multiple would be considered to be a non-funancial measure. A financial measure applicable to football corporations would be profitability if the company, as it, though with limmitations, measures how efficiently the club is operating. Another financial measure would be the revenues per players in a complete season. Shortcomings: Since the terminal value often represents more than 50% of the entire DCF value it is therefore highly sensitive to the underlying assumptions, especially regarding the growth component in the terminal value and the discount rate. Using historical stock returns when estimating the beta depends heavily on the choice of the index. For volatile companies the beta is very high, resulting in a relatively high discount rate and a low net present value of cash flows. Estimating a â€Å"correct† value by applying the DCF approach therefore depends to a large extend on the expertise and industry knowledge of the person doing the valuation. Moreover, the DCF approach neither considers different management options nor future investment opportunities. It only works if cash flows are subject to little uncertainty and the company is managed by a static management team. It does not capture the â€Å"true† value if there are large initial losses, highly  volatile earnings or immense initial growth rates.† (WEITZEL, GELLINGS, BEIMBORN and KÃâ€"NIG, 2003, IS Valuation Methods- Insights from Capital Markets Theory and Practice –, p.5-6.) Relative method: Advantages: As the comparable companies method is based on public information, market moods and perceptions are reflected, since it measures the relative and not the intrinsic value. Relative valuation is based upon fewer assumptions and can be conducted faster than DCF valuation. Shortcomings: The simplicity of valuation by multiples is its deficiency [Benninga/Sarig 1997, 305]. Since no value determinants are analyzed, it is important to carefully select comparable firms. Also, outside variables like mergers and acquisitions in the respective sector can influence stock prices. Figures often fail to capture intangible assets, like quality of management. Hence, CC based valuation should provide a valuable â€Å"sanity check† to assure the validity of a DCF analysis, but it should not be the only valuation method used [Benninga/Sarig 1997, 305].† (WEITZEL, GELLINGS, BEIMBORN and KÃâ€"NIG, 2003, IS Valuation Methods- Insights from Capital Markets Theory and Practice –, p.7-8.) Limitations of applying the relative and the DCF methods to the evaluation of the company, what can be done to overcome this problem There are a number of limitations of applying the relative and the DCF methods to the evaluation of the company. For instance, purchasing new players and coaches cost a lot of money; it is not rare that that amount of money reaches one million euros. As it was seen in the above summary of the disadvantages of the DCF method. A possible solution to this problem, though not very humane, the cost of these players and coaches could be depreciated over the time frame of the contract involved, just as it is done in the case of new infrastructural expenditures. In the case of the Relative method, the problem is that the progression of the team in the national, that is in the Premier League, and in the international cups and championships, were much different both in the near past and will probably be in the future also. This increases the risk of the cyclicality of the business. This cyclicality can be much different in the case of the different corporate clubs, which makes the incomes and thus other results of the companies very difficult to  compare. Links for more information Porter five forces analysis – Wikipedia, the free encyclopedia Porter’s five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. It draws upon Industrial Organization (IO) economics to derive five forces that determi Performance indicator – Wikipedia, the free encyclopedia A performance indicator or key performance indicator (KPI) is a measure of performance. Such measures are commonly used to help an organization define and evaluate how successful it is, typically in terms of making progress towards its long-term Manchester United Official Web Site The official site with news, transfer rumours, online ticket sales, live match commentary, video highlights, player profiles, mobile content, wallpapers and more. Manchester united  Manchester United (ManU) is one of the leading football clubs in the world. ManU has won many titles in the football competition making the club to be the most successful football club in the world. The success of this club is contributed by the good management of Sir Alex Ferguson who has been the manager since 1986 when Ron Atkinson left (Official website, ManU). Introduction The football industry in UK has become popular because of the first successes in the industry, an attribute that made it a viable business. The main aim of this report is to analyze the SWOT and PEST analysis of Manchester United. From this analysis, it will be possible to identify both the internal and external strengths of the company. SWOT analysis SWOT analysis can be used to know the success factors of ManU as well as to identify the strategies to be overcome the club’s weaknesses. Moreover, SWOT analyses will enable the company to identify the opportunities to improve performance. SWOT analysis of Manchester United is presented below: Strengths The key strength of Manchester United is its well recognized brand all over  the world. ManU has achieved such good brand name by heavy advertisement through the internet, TV and magazines (Andrews, 2004). This massive advertisement has made the club to get various sponsors. This means that whenever the company raises any merchandise in the market, indicating their name and symbol, it will be identified by its funs all over the world. Strength of the club is the presence of a big fan base which has improved the financial stability of the club. This big fan base has made a very high purchase figure whenever the tickets are being sold. Furthermore, Manchester United has various distribution channels which enable it to deliver new products introduced into the market. Furthermore, these channels can be used by the Manchester United to obtained feedback from the market concerning their products and performances. Weaknesses From the website of the company, it shows that the major weakness is the products and product variety. It is evident that the company has been introducing many diverse products at different occasions. All these diverse products have been introduced from the jersey to credit cards indicating that the company has exploited the available sources of income within the company. This action needs to be researched as soon as possible so as to help the company to situate and analyze it products, adopt the use of effective instruments such as the Boston Matrix which will help the company to identify that the products are doing well in the market. Lastly, the club has been so affluent, and it is still operating on such a high level, there is a worrying within the management of the company that it will loose its origin, which has a diverse concentration of the club from football to the proceeds. Such moves might have a great effect to its fans because the fans come from all over the world. Oppor tunities Penetration of the Manchester United to the American market has been one of the major opportunities to the company. The company will in future structure its club by entering into coalition with the New York Yankees. The New York Yankees is one of the well-off teams in the world. This will assist the company by ensuring that exclusive distribution channels are established in the United States of America. Through this the company will be in a position to enter and present their products in a new market. Furthermore, the  Manchester United will be in a position to lead all the football clubs in the America, though there will be superior height of risks concerned. The managers believe that by entering a coalition with the Yankees, this threat will be reduced (CNN, 2010). Threats Manchester United operates under a great threat in this field because other big teams like Manchester City and Arsenal which are currently improving in their performances. These and other teams have become very big competitors to the club. Furthermore, the Manchester United FC has been facing internal threats to the team. There is a frequent change of leadership in the company making the club to be disunited. Nonetheless, this will affect the sale of merchandise. Lastly, the club is lacking enough finances for financing academies and junior football, so that they can train the best footballers to ensure smooth succession in the future. PEST Analysis of the Manchester United The club’s decision has been affected by macro-environmental factors such as the changes in taxes, new laws, demographic changes and the changes in government policy. The managers of Manchester United can classify these as the political, economical, social and technological factors. Political factors This comprises of the laws which govern the issues affecting the activities of the club. Currently the team is undergoing a problem of paying out its debts which amount to $1.5 billion, a figure which was misappropriated by the greedy owners. The fans of Manchester United from England are preparing to join their efforts to force legislators to consider pro-football legislation in parliament which will aim at fighting the total arrears which has not being paid because of corrupt owners who misuse the funds of the club. Such an action has exploited the loyalties of fans of Manchester United. Economical factors The club has boosted the economy through employment opportunities which have been created to the players and the officials. The positive effect of Manchester United FC is felt globally because they employ the best players globally. Secondly, this soccer club has been a catalyst in the regional development because of the positive financial flows which are generated by the supporters of the team across the world. Lastly, the club has a positive influence on the economy because its officials are thrown from all over the world. These officials spend an average of 15on basic needs such as food, drinks etc. in a single match. If the supporters are from foreign countries they bring in foreign currencies which will eventually boosts the Balance of Payments in the country Technology Technology has contributed positively to the foot ball games since the players are capable of playing at night due to the availability of electricity. Furthermore, technology has facilitated various people from different parts of the world to watch football irregardless of there locations. Technology has facilitated fans of the club to obtain information from the internet concerning the performances of the company. This has benefited those Manchester United fans to get updates incase they had missed to watch the game. Social Manchester United just like any other football team has united many people especially the funs of football. People have interacted all over the world because of football. People from different age groups normally watch football because it is either their favorite game or because they want to watch just for leisure. Football has become part of the society in the current world, everybody in the world talks of football, either English Premier League or the world cup championships. This is very important since it has affected the society in a positive way i.e. it can create employment in the region. For example, the world cup will be in South Africa this year. The South African government will collect a lot of revue in terms of taxation, sales of tickets and any other taxable stuff. This will have close relationship with the social cultural factors though indirectly (Masterman, 2009). Manchester United has contributed a lot in the context of the social cultural factors as it employs play ers from different parts of the world. They normal select stars from different leagues and employ them. From a research done by Masterman, Manchester is the leading club in the payment package they offer to its employees. Business strategy The team has carried research concerning their product development in the market. This is very important as it will help the team to improve their performance in their product in the present market before strategizing on how to enter the new market. Conclusion Manchester United is the leading team in the football industry and to maintain this position, they have to focus on the market and the needs of its clients and followers. The company has further improved on their product through carrying research; these improvements have brought success in the club and improve the support of the team. The board of directors has also done their best by employing the best players to represent the club. This will make the team to perform well in the field whenever they have a game. Furthermore, these directors ensure that the discipline is well maintained in the company because the fans and its competitors are closely watching what is going on in the company. Bibliography Andrews, D. L. (2004) Manchester United: a thematic study. Routledge: UK. Barthold, D. 2009. The Business of European Football. GRIN Verlag, (3). Pp 36-38 Masterman, G. 2009. Strategic Sports Event Management: Olympic Edition Hospitality, Leisureand Tourism Series. Butterworth-Heinemann, (2). Pp 65-67 Manchester United. 2008. The Official Manchester United Annual 2009 Official Manchester The Manchester United Football Club is one of the most popular football clubs in the world. This English football club has its base at Old Trafford Stadium, which is located in Trafford, Greater Manchester. Manchester United is the founder member of 1992 Premier League. Being the second most successful team in the entire history of English football, Manchester United Football Club has over 330 million fans globally. The club has been participating in the top division English football since 1938. The Manchester United Football Club is also popular by its nickname, â€Å"The Red Devils†. In November 1986 when Alex Ferguson became the manager of the Club, Manchester United reached to the peak of success and won 20 major titles. The Manchester United Football Club has won the Premier League and First Division 17 times and is trailing behind Liverpool by just one title. Manchester United became the first English Football Club to win the European Cup in 1968. The Club has the record of winning maximum number of FA Cup titles. From late 90’s until date, Manchester United remains one of the richest football clubs with a total value of  £897 million. In 1998-99, Manchester United became the first ever and the only club to win the Treble. In the year 2000, the club became a founding member for the G-14 group. This is a group of the Big European football clubs. In the year 2005, American businessperson Malcolm Glazer took a controlling interest in Manchester United. With the Red Football Ltd as the investment vehicle, Malcolm took 75% control of the club and the club was de-listed from the Stock Exchange. Initially the jersey of Manchester United was yellow and green in color but in 1902, the club changed it to red jerseys with white shorts and black socks. Manchester United has sponsorship deals with various companies. AIG, Nike, Audi, Budweiser, Betfred, Xfm Manchester are some of the sponsors for the club. The Manchester United football club has its own football ground at Sir Matt Busby Way, Old Trafford, Greater Manchester, England. The stadium opened on 19 February 1910 and the total capacity of the stadium is 76,212. It is a difficult job to determine the greatest rival of Manchester United Football Club. According to some people, Liverpool is the biggest rival of Manchester. Leeds, Manchester City and Arsenal are also the other known rivals of the Club. So far, the Club has bagged 3 European Cup/ UEFA Champions League, 1 UEFA Cup Winner’s Cup and 1 European Super Cup. Manchester United Football Club has also won 1 Intercontinental Cup/ World Cup Championship. Facts:  · 5% of the world population is the supporters of Manchester United Football Club.  · The Club has won 10 Premier leagues, 7 First division leagues and 2 Second division leagues.  · Manchester United won 11 FA Cups, 2 League cups and 16 FA Charity/Community Shield. In the next few articles, let us understand about the sports team’s brand-building strategies. The most common strategy followed by most of the teams is: Sponsorship with other global brands  Being associated with other international brand names lends global presence to brands as they go worldwide. If we talk about the most richest soccer club, Manchester United, they have 44 official sponsors associated with the club. One of the biggest tie up then in the year 2002 was Manchester United’s tie up with Nike. Both Manchester United and Nike gained in global stature after the announcement of their global tie-in 2002. Now such is the case that Nike has to discuss a  £303 million kit supply deal with Manchester United and they might well have to anyhow shell out this huge sum of cash if they want to maintain their association with Manchester United. One month from now, this strategically important meeting will be talking place and the American sport wear company will have to come up with an enormous sum to satisfy the club’s owners. The ‘Swoosh’ logo has adorned some of the greatest teams and players in the history of the game, including Manchester United legends Eric Cantona, Ruud van Nistelrooy and Cristiano Ronaldo. Of the current squad, Wayne Rooney, Javier Hernandez, the Da Silva twins, Chris Smalling, Patrice Evra, Paul Scholes and Rio Ferdinand all wear Nike boots along with the standard kits. In recent years, Manchester United has formed commercial alliances with a number of global players in other industries: Vodafone, Pepsi, DHL and Aon were all added to the clubâ₠¬â„¢s sponsorship list. Under these arrangements, the club gains from sponsors’ international reputations and sponsors gain from their association with a such big sports brand. And Manchester United is talking full advantage of this to reach out to new segment of soccer fans and in turn helping in strengthening its brand equity. In July, United announced a staggering  £357 million deal with General Motors for the Chevrolet logo to be worn on their shirts for seven seasons from 2014. Chevrolet’s eight-year partnership with Manchester United kicked off this summer with a series of friendly matches, bringing the world’s favourite football team to their fans in South Africa, Europe and China. The support for, and commitment to Manchester United and its passionate fans worldwide will go far beyond the pre-season games as General Motors look to join the fans in celebrating all that is beautiful about the game. One of the biggest logistics company which is present in 220 countries and territ ories worldwide has tied up United in 2011. DHL were made responsible to undertake a range of logistics services on behalf of Manchester United for three years. Just like DHL, Manchester United stands  for passion, teamwork and can-do spirit. And it’s those same characteristics that have enabled both DHL and Manchester United to remain at the top of their game and thus join together and build its brand. The last two deals done recently by Manchester United were with the two sponsors from China (Wahaha, a soft drinks manufacturer and China Construction Bank (CCB). Both have tied up for a three year deal. CCB will hold the exclusive rights to produce the official Manchester United branded credit card in Mainland China. Wahaha has been the largest beverage producer in China for the past 11 years and will be the club’s first official soft drinks partner in the country. This is just one of the many strategic decision taken by this 135-year-old soccer club from Britain. In the coming article, I would write about Manc hester United’s Asian Strategy, mainly highlighting its entry into the Indian market.

Globalization Influence on Big Companies Management Research Paper

Globalization Influence on Big Companies Management - Research Paper Example However, latter 20th-century managers have faced some new challenges coming along with age of information, and particularly, globalization. Nowadays, globalization has influenced big company’s management on levels of organization and administration making specific impacts and bringing certain ramifications in managers’ work. On a field of economy and business, for big companies, globalization is â€Å"a process of interaction and integration† among companies from different countries around the world, a process, which is â€Å"driven by international trade and investment† (Globalization101, 2015). Globalization reasons most of the innovations and renewals, which world companies come through because under the conditions of globalization business competition increases omnidirectionally. Globalization also â€Å"forces† companies to interact, and be open to the world market because national economies of world countries (especially, developed ones) are deeply involved in process of globalization too. Thus, in the world market all the internal companies’ organizations, as well as companies’ business-to-business partnerships, are in need to be reorganized according to general modern tendencies (Globalization101, 2015). The case is that along with the modernization, big companies face the new sort of dependency. Earlier â€Å"dependency† implied a kind of business relationships when peripheral economic areas were subdued to core national economic where big companies usually came from. â€Å"With globalizing tendencies taking over†, a current situation is changing â€Å"from dependence on interdependence† (Zafarullah and Huque, 2012). Subdual is replaced by cooperation. National economic development starts to matter less for big companies because they are organized according to regionalization tendency (Zafarullah and Huque, 2012).